Who is M-AG?

MIKE GOODWIN

Founder and Director of Operations

A gifted agricultural and horticultural Director with broad, valued hands-on experience developing worldwide manufacturing operations.

Employs a multifaceted approach to building businesses at every level, with proven experience implementing sound operations management, top-level business development programs, and supply chain strategies. 

With international experience, managing a diverse array of traditional, organic, and commercial operations, from a grassroots level, and in a range of global territories. 

With an enthusiasm for ecologically sound agricultural strategies, which allows a hands-on approach to local plants and animals, to facilitate the preservation of native landscapes and biodiversity, through innovative agricultural techniques, ecological practices, and renewed biodiversity. 

A committed director with a keen sense of finance and commerciality, a proven capability in operational cost reduction, and leading project work in enterprise development for improved operating systems.

Expertise:
  • Production development 
  • Farm management
  • Crop production, whether commercial, horticultural or plantation.
  • Commercial and operational production management
  • Irrigation design and management
  • Global and regional logistics
Agricultural Management:
  • Experience in various types of farm management, including Plantation and Intensive Greenhouse Production supplying leading clients such as Fair Trade, M&S Field to Fork, TNC, and Leaf with a technical background in irrigation engineering.
  • Skilled in developing and implementing commercial and operational strategies, processes and systems to maximise yield and efficiency with a proven track record of building profitable operations from scratch.
  • Experienced in managing logistics and distribution, including international import/export.
  • Extensive team management and development experience; led teams of 2,700 staff in previous posts, including leading recruitment, training, and development functions.
Agricultural Development:

Proven capability in leading the complete management of a variety of systems/process improvements and resilience improvement projects, with a strong background in developing and implementing new farm programs, techniques, and technologies.

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